News

What Beautyworld Taught Me as a First-Time Entrepreneur

What Beautyworld Taught Me as a First-Time Entr...

As a first-time entrepreneur, walking into Beautyworld Middle East changed everything I understood about running MYSQ. Here's how one trip to Dubai turned into a network of manufacturers, distributors, and...

What Beautyworld Taught Me as a First-Time Entr...

As a first-time entrepreneur, walking into Beautyworld Middle East changed everything I understood about running MYSQ. Here's how one trip to Dubai turned into a network of manufacturers, distributors, and...

How Georgina Rodriguez Made Sense by Laverne the Perfume Every Woman Wanted in 2024

How Georgina Rodriguez Made Sense by Laverne th...

Georgina Rodriguez became the face of Sense by Laverne in 2024, and the fragrance took over conversations everywhere. Here's the story behind the year-long collaboration, the 740 samples, and why...

How Georgina Rodriguez Made Sense by Laverne th...

Georgina Rodriguez became the face of Sense by Laverne in 2024, and the fragrance took over conversations everywhere. Here's the story behind the year-long collaboration, the 740 samples, and why...

How Gabriel Macht Turned La'dor Bakhur Into 2024's Most-Talked-About Perfume

How Gabriel Macht Turned La'dor Bakhur Into 202...

When Gabriel Macht became the face of Laverne's La'dor Bakhur, the fragrance world took notice. Here's the story of how one campaign turned heads in 2024 — and why the...

How Gabriel Macht Turned La'dor Bakhur Into 202...

When Gabriel Macht became the face of Laverne's La'dor Bakhur, the fragrance world took notice. Here's the story of how one campaign turned heads in 2024 — and why the...

Raphinha x Assaf: Football Energy Meets Niche P...

Brazilian winger Raphinha, playing for FC Barcelona, is being linked in fragrance talk with Assaf’s bold “Attack”-style concept — a high-projection scent imagined to match his explosive playing style. The...

Raphinha x Assaf: Football Energy Meets Niche P...

Brazilian winger Raphinha, playing for FC Barcelona, is being linked in fragrance talk with Assaf’s bold “Attack”-style concept — a high-projection scent imagined to match his explosive playing style. The...

Vulcan Feu and Liquid Brun Fans, We Have Some Exciting News!

Vulcan Feu and Liquid Brun Fans, We Have Some E...

French Avenue has announced exciting updates for Vulcan Feu and Liquid Brun fans! New bottle sizes are on the way for both fragrances, while Eau de Brun introduces the beloved...

Vulcan Feu and Liquid Brun Fans, We Have Some E...

French Avenue has announced exciting updates for Vulcan Feu and Liquid Brun fans! New bottle sizes are on the way for both fragrances, while Eau de Brun introduces the beloved...

Lattafa Fahad teaser image for upcoming 2026 perfume release

Lattafa Fahad: Everything We Know About the New...

Lattafa Fahad is one of the most talked-about fragrance launches of 2026. Created by Christophe Raynaud and Gaël Montero, this exciting new release is already generating buzz among perfume enthusiasts....

Lattafa Fahad: Everything We Know About the New...

Lattafa Fahad is one of the most talked-about fragrance launches of 2026. Created by Christophe Raynaud and Gaël Montero, this exciting new release is already generating buzz among perfume enthusiasts....